The need for a website doesn’t only apply to businesses that are barely met with much success. In fact, there has never been a better and more important time to invest in a website, be it successful or not.
Having a good website provides arrays of benefits for small businesses, which mostly increase in value exponentially year over year.
Below, we’ve listed the 9 most common website types and purposes
* E-COMMERCE
This website is one that facilitates the transaction between a customer and seller in the trade of physical goods, services and digital products over the internet rather than a physical store.
Communication is an important function of e-commerce. It gives you the ability to track orders, control your inventory, and create new products and deals more quickly. In a fast paced world, this is not only convenient, but essential to the success and growth of your business.
There are 7 features of an e-commerce website which are detailed below
° User-Friendly Design
Prioritizing your customer’s experience by making it easy for clients to find their way around your website. Clients who have it difficult navigating the webpage will most likely move on to one of many other online business. You can achieve that by
•Creating a simple, straightforward, high quality homepage
•Having a search bar available
•Having category pages in the navigation bar boldly and neatly arranged
•Focusing on creating a responsive website
° Mobile-Friendly Features
Everyday people are increasingly reliant on their mobile phones, with approximately 56% of mobile phones were used for online purchases in just 2020, and it’s increasingly growing.
Including mobile optimization is vital in gaining more clients. This ensures the webpage fits according to the size and shape of your mobile’s screen, enhancing the quality of service provided
° Multiple Payment Options
With the availability of several payment options in online purchases, customers are less likely to drop the items in their shopping carts due to how reliable the transactions are.
Adding other payment options through payment providers like PayPal or Mastercard, alongside offering debit and credit card options
° 24/7 Customer Service
A smart business advice is to always maintain good, reliable customer service. This plays a major role in how clients choose to purchase from a company.
A good feature for this is having a 24\7 customer service chatbot to interact with customers and their needs at any time
° User Reviews
Before a customer believes the reliability of a product or service being offered online, they would most likely prefer to have an authentic recommendation from someone, most especially a previous consumer, which would play a great role in winning their trust.
This can be achieved by having a review section for customers to leave comments, reviews, etc
° Extensive Product Information
To convince customers that your brand is authentic and of high quality, you must give as much information on the product as possible. This is to have them trust the quality of your service/product due to the great disadvantage online shopping has; products cannot be seen or touched till delivery, especially in the case of smaller brands.
